We are complicit in an infantile group delusion that allows the likes of Vodaphone and George Lucas to patronise us with shit Star Wars-related tripe at every turn
It's vaguely pathetic how Star Wars keeps getting trotted out as something that everyone of my generation is supposed to think is the most amazing thing ever like it's a combination of oral sex, beach holidays to the Bahamas and pure unadulterated cocaine all rolled into one.
It was vaguely tolerable when everyone was 18 – everyone's entitled to like stuff from their childhood, even if Star Wars is a massive pile of cack – but when Star Wars is the default meme of choice for a generation of people nearing their 40s... well, it's just a bit sad to be honest.
Vodaphone is the latest company to shrug, stump up ten billion pounds and have a shit Star Wars theme in its advert, apparently in the belief that this deeply tiresome and childish franchise is a keycard to people's wallets.
In its latest advert Yoda is surprised by Vodaphone's ability to transfer numbers from one phone to another. Because of this, Yoda surmises that Vodaphone must have the force. It's utter shit.
Shit springs to mind in a different way upon watching this ad. It's what I imagine George Lucas was depositing into a golden toilet, dressed Dude-style in an old dressing gown, when he lazily texted his permission for the latest ka-chinging knock-off of something he - presumably - once treasured so very fondly.
Fiat enlists Jennifer Lopez to annoy people
Fiat is off to the States as we speak, trying to sell small cars to people who aren't happy unless their SUV comes with a dead penguin strapped to the bull bars. Small cars don't have a good track record in the US as all the roads are about 8,000 miles long and about as wide, meaning our little European hatches, taut of handling and tiny of interior, are a tad out of their comfort zones.
Clearly Fiat thought it needed a boost trying to overcome decades of superchargers, Hemis and literally drinking petrol, so it's enlisted Jennifer Lopez (youngsters may know her as J-Lo) to drive the Fiat 500C and sing about her Papi, whatever that means.
What follows is a baffling collision of a song that seems entirely unsuitable for the sitation; namely a load of zombies trying to eat La Lopez, flinging themselves on her bonnet and chasing her car through a deserted city's streets. But, in the end, she gives up and joins them for a dance.
It's straight out of the 'throw enough money' school of advertising - and it seems to have gone down really badly on this side of the pond, as adverts clearly catering for an American audiences tend to. That's a bit of a shame, as Fiat's small cars are excellent, particularly the 500 and 500C.
Of course, this isn't the first time Fiat has inflicted launched a duff celebrity tie-in. Over the past couple of years Fiat UK has enlisted the help of Angela Griffin and James Morrison to aid their car launches.
Here's Fiat UK MD looking extremely cool with the also-extremely-cool Morrison:
“...an intimate concert from a big star like James Morrison demonstrated how determined we are to promote our products like we have never done before.”
Indeed. Perhaps there's a reason for that. And, with any luck, he'd add "and never will again".
Crimes against music: Thomson
What an utterly sickening misappropriation of brilliant music. Hasn't music suffered enough with Volkswagen's assault on the Beach Boys' canon of late?
And wasn't one breathlessly acoustic destruction of an alt-rock classic bad enough recently, with John Lewis (you know, the adverts we're legally obliged to cry at) trampling all over Morrissey's daffodils with its utterly underwhelming Christmas advert?
Apparently not, because now we've got Thomson assramming the Pixies' Where Is My Mind? with the intent of selling a cheap fortnight to Marbella. Assramming it while looking at itself in the mirror and winking. Depressing.
This should be a useful reminder of what advertising is: something that uses whatever it can to make you part with your cash. That's all. That's literally all it is. Sometimes an advert is funny and sometimes touching. But the final analysis is that they want your money. And if they can annoy you, coerce you, guilt trip you, play on your fundamental alienation from your fellow human or use the things that you love against you, they will.
Twas ever thus of course. Think of all the beautiful classical music you now associate with furniture outlets. Or the brilliant Peter, Bjorn and John song, Young Folks, destroyed forever by its constant rotation on telly and radio. Advertising destroyed it for you, because it wanted your money. Like it's destroying the Beach Boys' back catalogue. Like it's destroying The Pixies.
Bastards.
God wants YOU to join an internet dating site
You're single, you're Christian and you're looking for a meaningful relationship. Find God's match for you at ChristianMingle.com. It's easy and it's free.
Start browsing millions of profiles on the leading site for Christian dating. If you're hoping to build a Christ-centred relationship log on to ChristianMingle.com today.
Sometimes we wait for God to make the first move, when God is saying "It's your time to act; the next move is yours".
Join free at ChristianMingle.com